Our values
Trust, earned one customer at a time.
Mission
Our mission
To earn trust one customer at a time by supplying genuine products, delivering them on time and in the right condition, and giving every customer personal attention.
Vision
Our vision
To be the first name customers across Nyanza, the South Rift and Western Kenya turn to for genuine products and dependable service.
Our customers
Who we serve best
A trade buyer: the owner or purchasing manager of a wholesaler, retailer or spare-parts shop in MKO’s territory who restocks lubricants, spare parts and motorbike tyres through MKO’s field sales. Their customers need to trust what they buy, so this buyer values genuine stock, delivery they can plan around without an extra charge, and a supplier who understands their business.
Brand model
Our brand model
- Audience
- Wholesalers, retailers and spare-parts shops; mechanics and end users; fleet operators; individual riders and fleet motorcycle buyers.
- Story
- Built over 20 years of serving its region, MKO believes trust is earned one customer at a time—with genuine products, reliable delivery and personal attention.
- Product / Service
- Lubricants, vehicle and motorbike spare parts, motorbike tyres, motorbikes, and servicing at the Kisumu centre.
- Personality
- Established, serious, strong, approachable
- Connect where Audience and Story overlap
- Trust earned one customer at a time
- Position where Audience and Product / Service overlap
- Genuine, where counterfeits are a concern
- Emote where Story and Personality overlap
- Over 20 years of dependable service
- Apply where Personality and Product / Service overlap
- On time, right condition, no extra delivery charge
- The brand All four
- Genuine, reliable, personal